By Belize Tesoro, Tania Montoya, Marco Morales, and Sydney Taylor
As we have learned throughout the semester, research is a crucial aspect to every industry, especially communications. Research aids the branches of communications in several ways, for example, content analysis allows researchers to uncover the attitudes media industries such as journalism and entertainment has towards constituent groups. These findings allow us to examine the state of society and better understand its social structures. With the powerful impact that mass communications has on culture, proper research and methodology is essential to ensuring that the information that is disseminated is relevant, consistent, and accurate.
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The Society for Communications Research 