By: Andrew Pucci, Anthony Jasso, Sara Virgen
Professor Robert Meeds, PhD
Our Group had the opportunity to conduct an in-depth interview with Professor Robert Meeds in regards to his study, “Cognitive & Attitudinal Effects of Technical Advertising.” This study aims to understand the idea how individuals with varying levels of knowledge in specific product domains respond to print advertisements containing technical information. The focus lies on understanding consumer-level differences in processing persuasive messages, which directly influence advertising copywriting strategies. We discussed Robert Meeds’s breakdown of the study, how the study came about to begin with, and his overall thoughts and process within the study.
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The Society for Communications Research 