How Social Media Has Affected the Roles of PR Practitioners: A Conversation with Dr. Nicole Lee

By: Ava Kendrena, Adrianna Harper, Yohanna Rios Montes, and Carmen Ordiano

Nicole M. Lee Arizona State University | ASU · School of Social and Behavioral Sciences

We had the chance to talk to Dr. Nicole Lee about her experience conducting research in the communications field, her discoveries of how social media has affected the PR industry, and her preferred research methods. Dr. Lee is an assistant professor at Arizona State University in the School of Social and Behavioral Sciences, where she teaches courses in communication. Before becoming an assistant professor, she attended San Diego State University as a theater student, but she switched to the public relations program because she discovered her love for writing and research. She received her Ph.D. in Media and Communication from Texas Tech University in 2016. Her research examines the intersection of science communication, public relations, and digital media. She is the author of several articles published in journals such as Science Communication, Environmental Communication, and Journal of Communication Management

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