By: Demi Estrada, Kevin Huang, Mason Kao, and Nicole Porter
Religious devotion, video game fandoms, and public relations; one would think that all three subjects are unrelated. Though a study done by Professor Cylor Spaulding says otherwise. Spaulding’s 2016 journal article called “Applying the devotional–promotional model to the video game Faithful” theorizes how public relations can adopt the ideas of religious devotion and video game fandoms. Religious devotion’s foundation is made up of an idea shared amongst a group of people. Fandoms are a result of a community’s devotion, where individuals can express their dedication to a cause. Public relations can take these ideas and build up brands by developing relationships with their audience, creating a sense of trust and involvement. Collectively as a group, we found this topic eye-opening as it teaches us to recognize old yet effective models of the past that can be applicable now. Additionally, showing how subjects with no explicit relation are correspondent with one another.
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The Society for Communications Research 