By Lilly Leal, Katelyn Moreno, Jaime Espinoza-Wolff, and Ivan Hernandez
We conducted the interview with Dr. Dean Kazoleas, a Public Relations Professor here at California State University Fullerton. We analyzed his work The Impact of Argumentativemess on Resistance to Persuasion. This research wanted to look into the study of argumentativeness and if it influences cognitive responses and attitude change during persuasion. In the study it is hypothesized that argumentative individuals would be more resistant to persuasion and generate more counterarguments in response to persuasive messages. The results showed that argumentative individuals were more resistant to persuasion and produced more counterarguments.
The Society for Communications Research 