By Paria Assemi, Kathryn Mayer, Vannesa Gonzalez, Emily Venegas
Picture from Department of Communications, California State University, Fullerton
Introduction:
The era in which we exist is a lifetime where diversity is promoted but still lacks complete representation. The media we see today often walks a fine line between diversity and the display of it– while they are glorified for their flair they are more often than not abandoned by industry structures and major marketing, this results in the Latinx community being treated as “niche”. Now the question we pose today is what will it take for the Latinx community to break through the surface and finally reach the audiences they have been working so hard for? In this interview, we met with Dr. Henry Puente to speak about his 2012 research study “Marketing and Distribution Lessons from Hispanic Hollywood.”
The Society for Communications Research 