By: Zach Juarez, Gerardo Colon & Rene Trujillo Jr.
We had the pleasure of interviewing Dr. Robert Meeds for our scholar interview.
Meeds is a professor of Communications at California State University, Fullerton, teaching areas are in advertising and integrated marketing communications. His research explores how changes in the ways advertising copywriting affects what consumers notice, learn, think, and feel. His research articles are published in academic journals such as the International Journal of Advertising, Journal of Consumer Psychology, Psychology and Marketing, Journal of Computer-Mediated Communication, Newspaper Research Journal, Journal of Middle East Media, and others. Prior to joining Academia, Meeds worked as a graphic designer and newspaper advertising director.
To gain feedback and insight into research methods, we interviewed him about his research on factors affecting the information processing of internet advertisements. Our blog post summarizes our interview with the professor.
The Society for Communications Research 