By Sarah Dahlstrom, Alfred Aung, Ami Suzui, Jayde Charlton
Photo by Coast Report Staff: https://www.coastreportonline.com/
Meet Professor Dennis Morgan
Professor Dennis Morgan, teaches advertising, marketing/ sales, and entrepreneurship at Orange Coast College, Costa Mesa. He is also the head of the Business Department at Orange Coast College. Not only an academic, but he is also a practitioner in the marketing industry and consulting over 500 different industries. Some of his more prominent clients include IBM, Motorola, Bank of America, Subway, and more. However, the majority of his focus leans toward consulting small businesses and start-up companies.
Throughout the interview, Morgan mentions some of the research he conducted throughout his years as a scholar. One of the research topics that stood out for our group was the topic regarding small marketing businesses. Dennis published a book on this topic, “The Complete Guide to Marketing a Small Business Or Product Successfully.” We were able to get some interesting insights and information about his field of study and research methods.
The Society for Communications Research 