By Gianna Gonzalez, Eddie Landeros, and Clerise Yumul
Background and Experience
For our interview, we met up with Dr. Jess Vega-Centano, an assistant professor at California State University, Fullerton’s College of Communications. Before pursuing a career in teaching, Dr. Vega worked as an account executive and marketing consultant at various companies for over 15 years. After graduating from Boston University with a Bachelor’s in Psychology, she continued to work in retail before going back to school for business. From there, she developed an interest in marketing and began working at various small agencies to build her experience. Dr. Vega took a break from teaching for a few years but came back to it in 2009 when she worked at Miami. Due to her extensive experience in the field, we chose to conduct a personal interview with her regarding advertising and its evolution throughout her career.
Continue reading “Interview with Dr. Vega: Making Positive Changes in Advertising”
The Society for Communications Research 