Author: emilyamacdonald1

For our interview, we spoke to Dr. Meeds, professor of Communications at California State University, Fullerton. Dr. Meeds specializes in research on advertising copy and psycholinguistics. Most of his studies are on the eye-tracking of consumers to gauge the success and impact of advertisements. He conducts his research to measure how copy print persuades consumer behavior. Our primary focus for the interview was to gauge a better understanding of what eye-tracking is and how it can be applied to positively impact consumer behavior. This form of research can be used by communication professionals to craft a more effective advertisement.

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