Social Activism and its Effect on Corporate Behavior

Janelle Gilbert-Darius is a Professor of Psychology, specializing in Industrial Organizational Psychology at California State University, San Bernardino. She is also serving as California State University, San Bernardino’s General Education Director. We asked her a series of questions relating to social activism and its relation to advertising as well as social media’s influence on both. Dr. Gilbert-Darius was well equipped to speak on these matters due to her experience addressing these issues within her Psychology studies. She was able to provide a unique insight into individual’s as well as organization’s behaviors within social and political movements and their relation to marketing.

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