High Reward for Strong Research: Dr. Meeds Research Interview

Dr. Robert Meeds has over 40 published works from his expansive career as a researcher and professor. His most cited year was 2013, reaching 52 citations (figure 1). Focused in advertising and psycholinguistics, Dr. Meeds provides robust insight and experience to the common undergraduate research student. His expertise was greatly appreciated in our interview as we questioned his inspiration as a researcher, technical wisdom, overall influence and appreciation for research. This interview focused on Dr. Meeds’ publication “Cognitive and attitudinal effects of technical advertising copy: the roles of gender, self-assessed and objective consumer knowledge” (Meeds, 2004), but went beyond this specific study and questioned the bigger picture of being a researcher and the details of the profession. 

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