By: Htin Aung Kyaw
I had the privilege of interviewing Professor Thorson on her research about Social Media Influencers and their impact on advertising and society. Professor Esther Thorson is the Professor of Journalism and Associate Dean for Graduate Studies at Michigan State University. Professor Thorson’s career has combined quantitative research and theory with extensive applied research with advertising, television, and newspaper companies.
I wanted to conduct research on Social Media Influencers, because they are an integral part to marketing and advertising these days. The amount of advertising content we consume from these Social Media Influencers is staggering, as social media companies develop a specific algorithm that caters our interests and these influencers tend to make the message even more effective. Social Media Influencers with all their control and power have a massive impact on our society today, influencing how we think about certain things.
Continue reading “Social Media Influencers and Their Effects on Advertising With Professor Esther Thorson”
The Society for Communications Research 