The evolution of technology has influenced how music is consumed; the past three decades have seen the most dramatic change in this aspect, from cassette tapes, CDs, and iPods, to streaming services and social media platforms today. One social media platform that has gained a notable influence in present times is TikTok. The platform allows creators to upload content with original sounds, covers, and rediscovered music in the background of their maximum of three-minute videos. An estimated one billion users can scroll through their personalized feed and discover music and artists through this feature.
Continue reading “Tik Tok, A New Frontier for Music Discovery”
The Society for Communications Research 