We had the chance to talk to Dr. Nicole Lee about her experience conducting research in the communications field, her discoveries of how social media has affected the PR industry, and her preferred research methods. Dr. Lee is an assistant professor at Arizona State University in the School of Social and Behavioral Sciences, where she teaches courses in communication. Before becoming an assistant professor, she attended San Diego State University as a theater student, but she switched to the public relations program because she discovered her love for writing and research. She received her Ph.D. in Media and Communication from Texas Tech University in 2016. Her research examines the intersection of science communication, public relations, and digital media. She is the author of several articles published in journals such as Science Communication, Environmental Communication, and Journal of Communication Management.
By: Demi Estrada, Kevin Huang, Mason Kao, and Nicole Porter
Religious devotion, video game fandoms, and public relations; one would think that all three subjects are unrelated. Though a study done by Professor Cylor Spaulding says otherwise. Spaulding’s 2016 journal article called “Applying the devotional–promotional model to the video game Faithful” theorizes how public relations can adopt the ideas of religious devotion and video game fandoms. Religious devotion’s foundation is made up of an idea shared amongst a group of people. Fandoms are a result of a community’s devotion, where individuals can express their dedication to a cause. Public relations can take these ideas and build up brands by developing relationships with their audience, creating a sense of trust and involvement. Collectively as a group, we found this topic eye-opening as it teaches us to recognize old yet effective models of the past that can be applicable now. Additionally, showing how subjects with no explicit relation are correspondent with one another.
by Evan Da Silva, Hillary Avelino, and Kristofer Medina
Dr. Miya Williams Fayne is an associate professor at California State University, Fullerton. She is an extremely well-educated individual, having received a Ph.D. from Northwestern University in media, technology and society, an M.A. from Emerson College in publishing and writing, and a B.A from the University of Southern California in print journalism. In her study, The Great Digital Migration: Exploring What Constitutes the Black Press Online, Dr. Williams Fayne acknowledges that the Black Press has historically been defined as print publications that are published by and for African Americans in the United States. The Black Press was officially established as an institution in 1827. But, historically, there is not an outstanding definition of what the Black Press truly is. Being that most media is now consumed digitally, is attempting to reach wider audiences, and is primarily white-owned, Dr. Williams Fayne hypothesized that, in the opinions of modern journalists, black ownership and advocacy would no longer be requirements for publications of any medium to consider themselves a part of the Black Press. With that hypothesis in mind, Dr. Williams Fayne felt that it was important to find out how the Black Press was being defined in today’s journalism field.
By: Valerie Madrid, Mary Sutedja, Isabela Veloro, Kayla Nguyen
On October 18th, 2022, we interviewed California State University Professor Dr. Russell via Zoom in regard to his paper, The New Gatekeepers: An Institutional-level View of Silicon Valley and the Disruption of Journalism.
This interview was conducted to bring a better understanding of our own interpretations of the research process and its somewhat complex nature. In our interview, we asked Dr. Russel six questions related to conceptual ideas of research, as well as questions regarding his own personal research process. Our questions ranged from specific questions about The New Gate Keepers to questions that were more general for Dr. Russell to answer in order to gain a bigger picture of the exploration and interpretation of research data.
Read More: The New Gatekeepers: An Institutional-level View of Silicone Valley and the Disruption of Journalism with Professor Frank Russell
The six questions asked to Dr. Russell were chosen to give the professor a way of answering broadly and openly. Our goals were to have a better understanding of The New Gate Keepers as well as Dr. Russell and his own personal objectives with research.
Question 1: As a seasoned researcher, has qualitative or quantitative data been more helpful in finding data that helps your research question?
Russell starts his answer with stating it depends on your question on whether you will use qualitative or quantitative data. He continues to share that he has used both types of data in his research. The two main forms of research Russell performs is quantitative content analysis and qualitative discourse analysis. Though one is a quantitative analysis, he states it is the most qualitative quantitive analysis. Russell continue to shares that the characteristics of his studies are, “argubably qualitative as they are quantitative.” (Russell 2:11). Additionally, Russell mentions how this specific study that we are looking at is a qualitative discourse analysis of an oral history that has occurred. With that being said, it required him to be cautious of what was already mentioned, and how to conduct an effective study, limitations of interviews and what can be learned from interviews. Russell states based on interviews, you can tell what people view as a priority, and what they believe should have been reported. Through their answers it can display their values. Russell ties in his answer to the original question, by stating it ultimately depends on the question and whether you have a hypothesis or if you have research questions. With a hypothesis you need to test if something if one object will affect another object, which will have to be qualitative research. Now with a research question, if you can measure the concepts you can quantitative study. Russell finishes his answer with stating he cannot state which answer is better than the other and refuses to give a one is better than the other answer.
Question 2: When compiling relevant data for your research, how do you flow the data in between your own words to have a consistent and easy-to-follow narrative?
Russell reveals that he has been writing since he was kid which has allowed him to be able to have strong writing skills. Additionally, Russell expresses that his effectively writing skills have been crafted for over 40 years. He continues to share that he has studied writing and teaches students how to write effectively. Russell continues to if he were a professor who specific taught research methods, he would teach his students how to switch from your own words to quotes. He continues to share that in writing, writing consists of re-writing and re-writing to ensure your message is clear.
Question 3: The sample size and who you are interviewing are highly significant. Your publication interviewed the names of those partial to Silicon Valley. How do you personally stir away from possible sample bias?
Russell begins to share that he was not the one who personally conducted the interviews. He conducted a secondary analysis of the interviews that were conducted. Since this was a qualitative study, he did not have a sample or did not attempt to have a representative sample of all journalists of Silicon Valley. However, Russell expresses why the reason why his study was effective was because the people who conducted the original report were fellows of Harvard University. To add on, these reports were done by top editors and managers, which is arguably an accurate representation of journalism as an institution. Russell shares that he was just as interested in the answers by the interviewers answers as well because they were involved in the Silcon Valley as a social institution as well. Additionally, Russell shares he was attempting to analyze something that would provide him with a deeper understanding of Silicon Valley as a social institution, in relation to journalism as a social institution.
Question 4: Has there been any time when particular research is being conducted, and an entirely new angle has appeared that you may not have considered?
Upon asking Professor Russell this question, his immediate response was that new angles appear all the time, and proceeded to provide an example of the study he is currently working on. In this study, he believed due to his previous research that #breaking was not a popular hashtag to use on Twitter for broadcast stations. However, upon looking at English-only broadcast stations on Twitter, he found that using the hashtags he previously thought were not useful, actually had a positive impact on user engagement. Russell very openly admits he did not know why the originally perceived to be “negative” hashtags had a positive impact. However, he was able to speculate that it may be because people who follow broadcast news on social media enjoy live coverage of news; and that the #breaking tag may replicate the “live” aspect of broadcast news. Russel concludes by explaining that figuring out why the hashtags were getting more engagement is a question for a different person because he does not know but is quite curious to find out.
Question 5: Journalism and its connections to Silicon Valley may not be a connection many makes when thinking about those concepts separately. Do you believe your publication has had the power to bring awareness to a growing issue of news bias? 18:57
We clarified the definition of news bias in the context of our question as, “manipulating news to ones favor,” Professor Russell explained that he believes, “everyone tries to manipulate the news to their favor, however, journalists when they try to do their jobs well, try their best to resist that.” Russell laughed at how simple his answer was but then went on further detail explaining that there has been a lot of research on a theory called, “framing theory.” Framing theory, as explained by Professor Russell, is that for any issue in the news, there are different aspects of that issue that one can look at. He uses the window in Bela’s zoom background as an example of constraints of perspective in media; what Bela sees out of her window is different from what he sees, and what he sees is not the real world. Russel goes on to explain that a typical news story or news article can only fit so much information in a short amount of time and space, so you have to choose different attributes of what you’re writing about. Another influence on the aspects media has to choose when creating news is that the source may want to promote certain aspects as well. Professor Russell expands on the idea of source influence by providing an example of his own experience. Russell explains how Apple throws big “psuedo-events” every time new products are being launched and reveals that these events are created to create news coverage for the event. He poses the questions, “were the journalists covering the event being manipulated, or was the event being covered newsworthy?” Russell explains that he gets suspicious when students talk about media bias because to him, saying that the media is biased in one way or another is incorrect. There are so many different types of bias and it tends to be a topic that is oversimplified.
Question 6: Do you think that if you were to conduct this research again, this year, your findings would be the same, or significantly different?
Professor Russell revealed to us that the original interviews for this study were conducted in 2013 and 2015. The dissertation on the interviews was presented at conferences in 2016 and published online originally in 2017. 2019 was only when the study was published in print. Professor Russell stated that in the original study, he used a theory called, “new institutionalism.” New institutionalism, as defined by Professor Russell, “assumes that the social institutions are relatively stable or fixed structures.” Russell also clarifies the term ‘institutions’ in the context of the definition. Institutions exist when organizations and individuals share similar values and behave similarly within said institutions. To exemplify this, he uses newspapers as an example of institutions in journalism. Russell explains, because there is a set of established journalistic practices, systems, and values in newspapers, it is not hard to switch from one newspaper company to another. He originally believed that Silicon Valley was the same way, however in our interview, Russell explains that now he is not so sure if Silicon Valley can be identified as an ‘institution’ due to the fact that things have changed more rapidly than he expected. Because of this rapid change, Russell has now looked at two other, more flexible, theoretical perspectives describing people’s relationships with organizations. Professor Russell originally was convinced that the structure of Silicon Valley was not going to change, but now believes that you must use at least two of the three theoretical perspectives in order to approach this topic.
The overall interview with Dr. Russell was very informative and effective in giving us a better understanding of research development and processes. Dr. Russell in regards to The New Gate Keepers as well as his other research conducted shines a light on the long but rewarding process that is conducting research.
By: Holly Johnson, Emma Thomas, Marisol Ceja, Karina Orellana
Technology has progressed rapidly over the past 50 years, with new technological items being introduced to the masses. Music has been one of those technologies that is seen as “new”, in a sense that new genres and ways to listen to them have been invented. CDs were very popular for a decent amount of time, gaining popularity from the 80’s well into the mid 2000’s. The current and most popular music listening platform is streaming. Professor Rashidi conducted his research on transitional experiences from physical music media purchases to streaming service subscriptions. His research titled “What do we do with these CDs? Transitional experiences from physical music media purchases to streaming service subscriptions” was published in 2020.
We had the opportunity to speak with Professor Cynthia King to discuss research methods and her experiences with conducting research. Dr. King is a professor at Cal State Fullerton who wrote a book titled Entertainment & Society: Influences, Impacts, and Innovations. Before earning her Ph.D. in Mass Communications from the University of Alabama, she went to Florida State University to get a Master’s Degree in Political Science. Throughout our hour-long discussion, we gained some insight into what the best methods would be for us to conduct our own research. Our research we will soon be conducting will be on social media advertisements and which mediums prove to be the most effective. Dr. King was able to give us insight based on her seasoned background with entertainment and media psychology. With the rise of popularity in social media and constantly evolving algorithms, it is imperative to apply research to understand the changes patterns. Dr. King was able to give us an understanding of her background, methods and concepts to give us a greater insight for our project.
By Gwynnevere De La Cruz Lauren Nadal Caitlin Dempsey April 14, 2022
Gwynndlc@csu.fullerton.edu
Quinn Corralejo
From lecturing to responding to comments and questions from students, posting content on ASI social media channels, updating the ASI calendar and budget, sending emails, and meeting with her social media and marketing staff, this is a typical workday for ASI Marketing Coordinator Quinn Corralejo. A CSUF Alumni, she received her bachelor’s degree in Business administration in 2017. She received her MBA in 2019 in organizational leadership; and is currently receiving her Ph.D. in business management, where shes focusing on strategy and innovation at Capella University. As ASI Marketing Coordinator, Corralejo has developed a better understanding of how to use social media to target GenZ and guide her ASI staff in improving their communication and marketing abilities.
Do you believe Twitter is a viable way to collect data for communications research? Journalist and CSUF Professor Frank Russell goes in-depth about his past experiences using Twitter and other social media sites for data research.
Professor Russell had worked in the news industry for over 20 years for newspapers such as San Jose Mercury News, The Seattle Times, and The Los Angeles Daily, among other newspapers. Near the end of his time in journalism, he worked in digital journalism.
Humans have been making music for over 35,000 thousand years. The oldest manufactured instrument is the flute, originally made out of mammoth ivory. Today, there are over 1,500 musical instruments used individually or together to make the music we listen to every day. Advancements in technology have also allowed us to make and listen to music more efficiently, making it easier to take music with us wherever we go. After interviewing researcher and Professor Waleed Rashidi regarding music and its related technology, we were able to gain some insight on their important roles in students’ lives today.
Professor Heather Osborne-Thompson is a scholar and associate professor at Cal State Fullerton within the Radio/TV/Film department. Having been awarded her Bachelor’s in English with a concentration in Journalism from the University of New Hampshire along with her Master’s and Doctorate in Cinema-Television Critical Studies from the University of Southern California, our team found her to be a qualified expert on the topic of gender and genre in television; both contemporary and historical. As such, we had the opportunity to sit down with Professor Thompson to discuss her own work of research within the scope of women’s comedy entitled: “Routine Adjustments: Re-Viewing Women’s TV Comedy Genres, 1950-1969”. According to Thompson, the idea for this graduate program dissertation research stemmed from a desire to bring more attention to women who would not conform to society’s set expectations for them. In other words, the women who strayed from the typical stay-at-home mother and wife role that was broadcasted and encouraged across the nation in the 50s and 60s. Thompson stated that she wanted to find more information on not only these kinds of women, but also the “funny women who say things you’re not supposed to say, and behave in ways that are different from the cues we get about how we [women] are supposed to behave”. As a result of deciding upon this research topic, Thompson was certain that the next steps of developing this subject would be to take a closer look at the traditions from which female comedians had come from, as well as examine different types of historical evidence in regards to the way these women were understood and portrayed by the media (newspapers, radio, television, etc). Ultimately, this meant delving deep into the early feminist movement and looking at the way performances done by female comedians impacted the difficult and often sad issues addressed within comedy at the time.
The Society for Communications Research 