For our interview, we spoke to Dr. Meeds, professor of Communications at California State University, Fullerton. Dr. Meeds specializes in research on advertising copy and psycholinguistics. Most of his studies are on the eye-tracking of consumers to gauge the success and impact of advertisements. He conducts his research to measure how copy print persuades consumer behavior. Our primary focus for the interview was to gauge a better understanding of what eye-tracking is and how it can be applied to positively impact consumer behavior. This form of research can be used by communication professionals to craft a more effective advertisement.
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Dr. Vendemia’s Perception on How Social Media and Photo Modification Effects Body Image
Social media is an incredibly prevalent factor within many individuals’ lives nowadays. So much so, numerous researchers have conducted multiple studies focusing primarily on its effects on users.Dr. Megan Vendemia is fascinated with social media’s impact, as she has focused most of her research emphasizing how it influences individuals and its potential impact on self-identity. Besides her research background, she is also an Assistant Professor in the School of Communications at Chapman University. With Dr. Vendemia’s experience, she became the ideal candidate to interview. Our group mate Angelina Nguyen conducted an amazing interview where they discussed the effects of social media and Dr. Vendemia’s study The effects of engaging in digital photo modifications and receiving favorable comments on women’s selfies shared on social media.
Continue reading “Dr. Vendemia’s Perception on How Social Media and Photo Modification Effects Body Image”Interview with Professor King for a Successful Research Process
We had the opportunity to sit down and talk to Professor Cynthia King, who is a Professor of Communications at Cal State Fullerton. She has vast knowledge of media research due to her experience in the field. She is also responsible for creating the COMM 410 class. It was interesting to get her input when it came to her research and what she thought about our own research.
Continue reading “Interview with Professor King for a Successful Research Process”The Impact of Virtual Learning on Mental Health in College Students and How to Research it
Dr. Elise Anguizola Assaf is a communications professor within the Department of Communications here at California State University, Fullerton. As an assistant professor in the undergraduate program, she has taught hundreds of students public relations courses. She has a Ph.D. in Education from Chapman University, along with a M.A. and a B.A. in Communications with an emphasis in public relations from Cal State Fullerton.
We chose Dr. Assaf to interview because her studies overlap with our research topic about college students, mental health and the stereotypes that surround it. We want to study and discover which elements have contributed to the rise of mental health issues within college students since the beginning of the COVID-19 pandemic in March of 2020. Assaf offers amazing advice and insight about how to study the mental health space. For word count purposes we have shortened her answers below.
Continue reading “The Impact of Virtual Learning on Mental Health in College Students and How to Research it”Why Are Colored Actresses Casted To Be Outcasted?
Martina Baldwin is a professor at California State University, Fullerton in the department of Cinema and Television Arts. She has a Ph.D. in Media Studies from the University of Illinois at Urbana- Champaign. She has conducted research in topics such as television studies and audience studies. As a full time lecturer, her teaching areas include critical media studies, television studies, and media literacy. We sat down with her to discuss the lack of representation and misrepresentation of BIPOC women in television.
Continue reading “Why Are Colored Actresses Casted To Be Outcasted?”How the COVID-19 Pandemic Has Affected Generational Differences in the Workplace
Robin Gurien, Ph.D. is the Administrator of OCDE Academy, Orange County Department of Education’s In-house Professional and Organizational Development and Training Center Coordinator, as well as a part-time Human Communication Studies Professor at Cal State Fullerton.
Continue reading “How the COVID-19 Pandemic Has Affected Generational Differences in the Workplace”An Interview with Dr. Bey-Ling Sha On Accreditation in Public Relations.
Dr. Bey-Ling Sha is the Dean of the College of Communications at California State University, Fullerton. Dr. Sha has a Ph.D. in mass communication from the University of Maryland, College Park, and is Accredited by the Universal Accreditation Board. For the interview with Dr. Sha we discussed her 2010 research, “Accredited vs. non-accredited: The polarization of practitioners in the public relations profession.” We wanted a deeper understanding of the thought process behind this study such as the research methods and the importance of the results that came from this study.
Continue reading “An Interview with Dr. Bey-Ling Sha On Accreditation in Public Relations.”COVID-19 and It’s Impact on Live Music
In March of 2020, upon the rising of Coronavirus cases across the United States and rest of the world, live music professionals began to cancel, postpone, and re-schedule shows, festivals, and tours following CDC and WHO guidelines. However, as we saw cases increase and the pandemic worsen, it became evidently clear that live music would be postponed until “further notice,” or in other words, until an effective vaccine arises. Nonetheless, concert attendees are not the only ones who have been affected by this, but also musicians and more importantly, venues. Iconic venues across the nation such as the Troubadour in West Hollywood, home to legendary beginnings such as Elton John and Joni Mitchell, have expressed their extreme loss of revenue and fear of permanent closure. We spoke to Dr. Henry Puente, an Associate Professor of Communications at CSUF. Dr. Puente has ample experience in the entertainment industry, predominantly the film industry, and has provided us with great insight on where live music might be headed in the future. Continue reading “COVID-19 and It’s Impact on Live Music”
An interview with Dr. Meeds: How social media has affected the advertising landscape
The scholar that we interviewed for our research project was advertising experiment expert, Robert Meeds. Dr. Meeds is an associate professor at California State University, Fullerton and he teaches in the areas of advertising and integrated marketing communications.
Continue reading “An interview with Dr. Meeds: How social media has affected the advertising landscape”Social media’s revolving door research: Dr. Sophie Janicke-Bowles
Dr. Sophie Janicke-Bowles has dedicated much of her research to the effects traditional media has on the formation of a person’s disposition. She has over 15 published works that focus on, more specifically, the outcome of positive psychology from her research through new communication technologies, media and spirituality. During our interview, Dr. Janicke presents hardy cognizance on her journey producing the article our group decided to analyze (Janicke, S. H., Narayan, A., & Seng, A. (2018). Social Media for Good? A Survey on Millennials’ Inspirational Social Media Use.The Journal of Social Media in Society, 7(2), 120-140) and learn from in order to move forward with our research paper. She delved into how a research process works, who decides the direction of the research being conducted, and the structure of the research team that allows for the final print. She was very insightful to all of our questions and provided good key points to ideas that we had for our paper.
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The Society for Communications Research 