Month: November 2020

Introduction and Expertise

Waleed Rashidi currently works as a professor in the Communications department at Cal State University, Fullerton. He has extensive experience in the music industry and a passion for understanding upcoming trends in entertainment. As a collector of thousands of vinyl records, hundreds of CDs, and an avid music listener, Rashidi’s interest in music motivates his career as well as his research. He estimates he possesses around 3,000 – 4,000 vinyl records. 

Continue reading “Play, Rewind, Play Again: Experiences of Millennials’ Usage of the Cassette Tape as Music Media: Waleed Rashidi Interview” →

Dr. Robert Meeds has over 40 published works from his expansive career as a researcher and professor. His most cited year was 2013, reaching 52 citations (figure 1). Focused in advertising and psycholinguistics, Dr. Meeds provides robust insight and experience to the common undergraduate research student. His expertise was greatly appreciated in our interview as we questioned his inspiration as a researcher, technical wisdom, overall influence and appreciation for research. This interview focused on Dr. Meeds’ publication “Cognitive and attitudinal effects of technical advertising copy: the roles of gender, self-assessed and objective consumer knowledge” (Meeds, 2004), but went beyond this specific study and questioned the bigger picture of being a researcher and the details of the profession. 

Continue reading “High Reward for Strong Research: Dr. Meeds Research Interview” →