Month: November 2021

By Gianna Gonzalez, Eddie Landeros, and Clerise Yumul

Background and Experience

For our interview, we met up with Dr. Jess Vega-Centano, an assistant professor at California State University, Fullerton’s College of Communications. Before pursuing a career in teaching, Dr. Vega worked as an account executive and marketing consultant at various companies for over 15 years. After graduating from Boston University with a Bachelor’s in Psychology, she continued to work in retail before going back to school for business. From there, she developed an interest in marketing and began working at various small agencies to build her experience. Dr. Vega took a break from teaching for a few years but came back to it in 2009 when she worked at Miami. Due to her extensive experience in the field, we chose to conduct a personal interview with her regarding advertising and its evolution throughout her career. 

Continue reading “Interview with Dr. Vega: Making Positive Changes in Advertising” →

By Erika Ortiz, Emily Lopez, Stephanie Viramontes, and Cody Sargenti

Continue reading “Somewhere between a Rockstar, a researcher and an educator: a look into the world of instructional communications with Dr. Zac Johnson” →

By Kaleigh Medellin, Miranda Garcia, Ariana Castro, Hannah Ridge

For this assignment, we decided to give our feedback on the interview we had with Dr. Vega. Dr. Vega is a professor at California State University, Fullerton with over 10 years of industry experience. We asked her about women in the advertising industry and her answers left us with a lot to think about. These are our reflections on this interview.

Continue reading “Women in Advertising – Our Interview with Dr. Vega” →

By Andy Acosta, Troy Le, Leanna Nguyen, and Mariah Williams

We were given the chance to ask Cal State Fullerton Communications Professor, Douglas J. Swanson,  about his experience conducting his research project World Wide Web Sites and Social Order Within Higher Education Journalism and Mass Communications Programs. Professor Swanson has published numerous book chapters and journal articles and has earned his doctorate at Oklahoma State University. Dr. Swanson focused his research around the content analysis of Websites and how they can establish social order.

Continue reading “Research Interview with Professor Douglas Swanson” →

By Brooke McLaughlin, Elizabeth Richards, and Antonio Alfaro

For our interview with Professor Emily Erickson we asked her 4 questions relating to her job, past research, current research, and any obstacles she may have had to overcome for her research. We wanted to get the inside scoop to everything were is to know about Comm Law!

Question 1: What research have you done + what are you currently working on?

Emily Erickson teaches communication law here at California State University, Fullerton and after sitting down for an interview with her we discovered just how intense her research experience has been. Since Erickson teaches the law, she also mainly focuses on legal research. Legal research focuses more on looking at previous court opinions and the Supreme Court’s rulings, however, it has also begun to incorporate more social scientific research, which is more like what we have learned about. Erickson further elaborates that you begin legal research with an argument in mind, which is different from social scientific research. That being said she has shared her experience in both types of research and concludes that they may have many differences in the way they are conducted, but with the new adaptation of social scientific practices within legal research, they are able to base their research off more case studies as well as still looking at previous rulings and opinions.

Continue reading “Professor Erickson’s Research Interview” →

By: Htin Aung Kyaw

I had the privilege of interviewing Professor Thorson on her research about Social Media Influencers and their impact on advertising and society. Professor Esther Thorson is the Professor of Journalism and Associate Dean for Graduate Studies at Michigan State University. Professor Thorson’s career has combined quantitative research and theory with extensive applied research with advertising, television, and newspaper companies.

I wanted to conduct research on Social Media Influencers, because they are an integral part to marketing and advertising these days. The amount of advertising content we consume from these Social Media Influencers is staggering, as social media companies develop a specific algorithm that caters our interests and these influencers tend to make the message even more effective. Social Media Influencers with all their control and power have a massive impact on our society today, influencing how we think about certain things.

Continue reading “Social Media Influencers and Their Effects on Advertising With Professor Esther Thorson” →

By Samantha Horrocks, Jana Karns, Linh Lam, Julia Mayuga

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Saying sorry isn’t always an easy thing to do. Admitting wrongdoing and asking for forgiveness puts us all in an uncomfortable and vulnerable position, but it is a necessary action to reestablish trust, relationships and morality. From a public relations point of view, celebrities, influencers, politicians, governments and companies all must take apologies extremely seriously and strategically when they fall from public favor. In the modern age of media and cancel culture, developing the correct apology strategy for audiences, constituents or customers has become difficult terrain. People can be extremely ruthless when it comes to forgiveness. This is a topic that we believe must be explored more in order to find out what strategies are the most effective while also trying to maintain ethics. To begin our research, we interviewed Professor Cylor Spaulding and discussed his past experience with drafting apologies for corporations.

Continue reading “Crafting Apologies to Solve Public Relations Crises” →