Gallery

Interview with Henry Puente: Marketing Distribution in Hispanic Hollywood

Introduction

     Dr. Henry Puente is an Associate Professor of Communications at Cal State Fullerton. He received a Ph.D. from the University of Texas – Austin, an MA in Communications Management from U.S.C. and a Radio-Television-Film from Cal State Fullerton. His research focuses on how Latinx films have been promoted and distributed in the movie industry. He currently teaches entertainment and tourism at Cal State Fullerton. Dr. Puente has worked extensively in the entertainment industry and has done several research proposals about the industry. 

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Play, Rewind, Play Again: Experiences of Millennials’ Usage of the Cassette Tape as Music Media: Waleed Rashidi Interview

Introduction and Expertise

Waleed Rashidi Headshot

Waleed Rashidi currently works as a professor in the Communications department at Cal State University, Fullerton. He has extensive experience in the music industry and a passion for understanding upcoming trends in entertainment. As a collector of thousands of vinyl records, hundreds of CDs, and an avid music listener, Rashidi’s interest in music motivates his career as well as his research. He estimates he possesses around 3,000 – 4,000 vinyl records. 

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High Reward for Strong Research: Dr. Meeds Research Interview

Dr. Robert Meeds has over 40 published works from his expansive career as a researcher and professor. His most cited year was 2013, reaching 52 citations (figure 1). Focused in advertising and psycholinguistics, Dr. Meeds provides robust insight and experience to the common undergraduate research student. His expertise was greatly appreciated in our interview as we questioned his inspiration as a researcher, technical wisdom, overall influence and appreciation for research. This interview focused on Dr. Meeds’ publication “Cognitive and attitudinal effects of technical advertising copy: the roles of gender, self-assessed and objective consumer knowledge” (Meeds, 2004), but went beyond this specific study and questioned the bigger picture of being a researcher and the details of the profession. 

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Welcome to SCR

As research has increasingly become an essential part of the communications profession, lacking such skills will put our students in a disadvantaged position when they enter the workforce, where such attributes may be vital to survive and thrive. It is critical that we make extra efforts to ensure that our graduates are well equipped with such competence.

In fact, research should not be misunderstood as dull numbers or statistics. It means much more than that. In the field of communications, research embraces a variety of concepts, tasks, and skills that are of real necessity to the profession. For example, fact-checking what a news source says is research; collecting evidence to substantiate an argument made in an advertising/marketing message is research; analyzing public records to draft a press release for crisis management in public relations (PR) is research.

“Be curious and cautious.” That is always my motto. That can also serve as the advice for my research methods students.

Roselyn Du, PhD